Objective 1: Create a Facebook to increase West Virginia Paint Company page likes on to 500 likes in one year.
Strategy 1: appeal to age group 24-35
Tactic 1: invest $100 in flyers for ads with our social medias
Tactic 2: put flyers in cool hip places so ages 24-35 will see them
Tactic 3: offer deals such as $5 off a gallon of paint if you bring in flyer
Tactic 4: offer friendly service and promotional discounts
Objective 2: Create an Instagram and increase followers to 100 by six months.
Strategy 1: become active on Instagram
Tactic 1: create funny photos like paint cans dressed as people to generate buzz around our products
Tactic 2: follow our followers back and their followers
Tactic 3: like 20 photos a day of our followers
Tactic 4: create a special hashtag like #wvpaint and have followers participate in sharing their favorite DIY projects
Objective 3: Create a Twitter and get 500 followers in one year.
Strategy 1: become active on Twitter
Tactic 1: create a special hashtag like #wvpaint
Tactic 2: create original content
Tactic 3: have contests such as name that can of paint where the most original and quirky name wins
Tactic 4: use discount codes from following us on Twitter